Skip to content

The Institute of Innovation Marketing as a talent pool

    For 15 years now, every winter and summer term, outstanding students in economics and related fields have been admitted to the “WiWi-Talents” program. The award winners are included in the renowned “WiWi Talent Book”, which is presented to over 500 HR decision-makers of well-known companies in the German-speaking area. This interlinking of science and business benefits not only students, but also companies that can get in touch with highly talented young students.

    “WiWi-Talents” are not only characterized by excellent grades, but also convince by well matured future and career planning. In addition, a letter of recommendation from a professor is expected by the jury members.

    For the winter term 2019/2020, one of our master’s students – Lukas Nielandt – was selected as a “WiWi talent” on the suggestion of Professor Lüthje. This makes our institute for innovation marketing a proud “WiWi talent pool”.