Module Marketing
Contact Person: Viola Kopsch
Previous guest lecturers:
Dr. Arne Ewerbeck
Company: The Raging Pig Company
Topic: Communication Strategies for a Plant-Based Product Startup
Ludwig Deutsch
Company: Miele
Topic: Innovation at Miele
Sven Meudt
Company: Accenture Song
Topic: Service/Product Design
Tassilo Henike
Company: ITONICS
Topic: Continuous Foresight
Afsoon Alipour
Company: Jungheinrich AG
Topic: Services in After-Sales
Dr. Volker Bilgram
Company: HYVE Innovation Research GmbH
Topic: Marketing case studies
Jan-Eric Bittner
Company: Accenture
Topic: Digital and Online Marketing
Timo Möller-Gómez
Company: Orbit Ventures GmbH
Topic: Digital Marketing in Practice
Ton Duijn
Company: Vattenfall GmbH
Topic: Predictive Maintence
André Friedrich
Company: Jungheinrich AG
Topic: Services in After-Sales
Dr. Markus Göring
Company: Vattenfall GmbH
Topic: Predictive Maintence
Dr. Tobias Meyer
Company: Itonics GmbH
Topic: Scenario Planning
Florian Munkes
Company: BERCON Consulting Group Deutschland GmbH
Topic: Pricing of High-Technology
Mustafa Tasaltin
Company: MAN SE
Topic: Product Development and Marketing Strategy in Practice
Tobias Vöge
Company: Accenture Interactive
Topic: Digital Marketing in Practice