The research colloquium serves as a platform for presenting new research ideas and discussing existing research projects in the fields of Marketing, Innovation, and Entrepreneurship. The event is organized by the institute’s research staff and external researchers. Participants include members of TUHH (Technical University of Hamburg), as well as scholars from other universities in Hamburg.

Contents

The research colloquium covers the following content:

1. Discussion of doctoral projects by internal and external doctoral candidates.
2. Presentation of current journal articles and methodological contributions (e.g., creative research projects, developments in data analysis methods).
3. Presentation of projects by other researchers at TUHH (e.g., doctoral candidates from other institutes).
4. Guest lectures by scholars from other research institutions (e.g., international collaboration partners).