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Job Posting

Student assistant for INTIE program

We are currently seeking a student assistant for the cross-university certificate program INTIE – Interdisciplinary Innovation & Entrepreneurship.

For more information please check the flyer here.

Research Project Topic  – Generative Artificial Intelligence – Opportunities and Risks in the Business Context

Generative AI is an exciting field of artificial intelligence that enables the automatic generation of creative content such as texts, images, and music. Companies are increasingly using this technology to achieve personalized customer communications, more efficient after-sales services, and product optimizations. However, this also brings about challenges related to data protection and ethical considerations that need to be explored.

The research project aims to identify and analyze the opportunities and risks of generative AI in the business context, especially concerning after-sales areas and marketing activities. The results will make a significant contribution to shaping responsible AI applications in companies.

The following work packages can contribute to the successful completion of the project:

  1. Overview of Generative Artificial Intelligence: Research and describe what generative AI is and how it functions compared to other AI approaches.
  2. Applications in Companies: Find examples of companies that use generative AI in their daily operations and analyze the impact on aspects such as their business strategies.
  3. Opportunities and Potentials: Examine the opportunities and potentials that generative AI offers to companies in their daily operations.
  4. Risks and Challenges: Analyze possible risks and challenges associated with the use of generative AI, especially in terms of data protection, bias, and technology dependence.
  5. Best Practices and Ethical Aspects: Explore best practices for the responsible use of generative AI and identify ethical aspects that should be considered during implementation.
  6. Future Outlook: Determine how the use of generative AI in after-sales is likely to evolve in the future and anticipate expected trends.

Please submit your complete application documents to:

Timo Bley
External Doctoral Candidate