General

We are looking for a new Research Associate (PHD or Postdoc) to work full-time at our institute. For more information press the link below.

We are looking for a new Research Associate (PHD or Postdoc) to work full-time at our institute. For more information press the link below.

Volkswagen Commercial Vehicles’ After Sales division takes care of customers from the moment they purchase a vehicle. The aim is to achieve an optimal balance between the company’s performance and customer satisfaction. With more than 1 billion euros in revenue per year, After Sales significantly contributes to the success of the Volkswagen Commercial Vehicles brand.

The After Sales Revenue and Performance Planning department is responsible for planning After Sales revenue and performance, as well as analyzing all relevant key figures for managing the global After Sales business.

In this exciting environment, we are currently looking for a suitable candidate to join our team. If you’re interested, please apply using the following link:

Link to the job opening

On April 30, 2022, our long-standing employee, Tobias Ebbing, had a reason to celebrate. He successfully passed his doctoral examination here at the Institute for Innovation Management. This achievement was celebrated in style with family and friends, as well as colleagues from our institute.

For 15 years now, every winter and summer term, outstanding students in economics and related fields have been admitted to the “WiWi-Talents” program. The award winners are included in the renowned “WiWi Talent Book”, which is presented to over 500 HR decision-makers of well-known companies in the German-speaking area. This interlinking of science and business benefits not only students, but also companies that can get in touch with highly talented young students.

“WiWi-Talents” are not only characterized by excellent grades, but also convince by well matured future and career planning. In addition, a letter of recommendation from a professor is expected by the jury members.

For the winter term 2019/2020, one of our master’s students – Lukas Nielandt – was selected as a “WiWi talent” on the suggestion of Professor Lüthje. This makes our institute for innovation marketing a proud “WiWi talent pool”.

We had reason to be happy on February 14th 2020! Ms. Rhein has successfully passed her doctoral examination with us at the institute.

On that occasion, Supervisor Prof. Dr. Christian Lüthje and Sabine Dobberitz, of course, presented some flowers and gifts.

Well done and Congratulations! The examiners, friends and family of Ms. Rhein and the whole staff of the institute felicitate.

The 17th Open and User Innovation Conference (OUI) took place from 8 to 10 July 2019. The institute for Innovation Marketing was represented there with two lectures on the subject of diffusion of user innovations.

Parts of the University of Utrecht are located in the historic “Domkerk” St. Martin´s Cathedral. It lies directly in front of the Utrecht Cathedral Tower, the highest church tower in the Netherlands. On 23 January 1579, the Treaty on the Union of Utrecht was adopted in the current auditorium, where this year´s OUI was also opened. Thus, the Netherlands was created here.

In the background of the professor and the institute staff a whale sculpture made off 5 tons of plastic waste can be seen. This symbolizes the research of the University of Utrecht in the field of sustainable water management.
Giant plastic whale on its way to Utrecht

Catering was provided in the historic “Pandshof” of the cathedral. The courtyard has existed since 14th century and has hosted many generations of clergymen and scholars. Its centre is decorated with the statue of Hugo Wstinc, also called “the writing monk”. What better place for a scientific conference!

Like the monk, we also return our institute work with many great impressions and inspired by the numerous lectures.